Enrollment Wrapper
for Prudential Retirement
 

This modular piece is the wrapper which encases the enrollment materials that are sent out to new participants. The objective was to create a piece that would be usable accross various industries, with customizable components. This concept was created to interject a human element that is modern, clean and versatile - without the need to change out cover imagery to suit specific client industries.

 

Senior Art Director: Karen M. Butler

Creative Director: Su Strawderman

 

Concepts & Ideation
Concepts & Ideation

Sketches and ideation thought process for layout and design.

RE:Live Campaign
for Victorinox Swiss Army, Inc.
Corporate Markets Division

This campaign encompassed a broad spectrum of creative and leadership opportunities which included: concept, ideation, copy writing, creative direction, partnering with a photographer, directing a 3 day photoshoot - complete with models, wardrobe, hair, makeup & 3 different locations, layout and design of brochure and other marketing materials which followed.

 

Creative Director: Karen M. Butler

Creative Director: J.Dontrese Brown

 

 

Commercial Cutlery Campaign - Sketch
Commercial Cutlery Campaign - Sketch

Concept and sketch process, developing the look of the metrics.

Commercial Cutlery Campaign - 2014
Commercial Cutlery Campaign - 2014

Campaign utilized in trade show booth graphics at NRA 2014, Chicago, IL.

Commercial Cutlery Main Visual Campaign 2014
for Victorinox Swiss Army, Inc.
Commercial Cutlery Division

Developed a visual campaign that would allow the metrics of the business to do the "talking" and act as the main focus in an effort to reach customers within the restaurant, commercial and butcher base. Three seperate background visuals were developed to relate specifically to each of the corresponding fields.  These main visuals were then utilized accross a broad spectrum of touchpoints including: advertisements, powerpoint presentations, point of purchase displays, brochures, sell sheets, posters and trade show booth graphics.

 

Art Director: Karen M. Butler

Creative Director: J.Dontrese Brown

Two Become One Campaign
Two Become One Campaign

Creative sketches and layout concepts.

Two Become One Campaign
Two Become One Campaign

Trade Show Graphic - OR Summer

Two Become One Campaign
for Victorinox Swiss Army, Inc. & Wenger
Swiss Army Knives Division 

As Victorinox Swiss Army, Inc. & Wenger merged, the need to convey this visually became the focal point of this project. This visual provided the solution of how show the two companies becoming one in a visual that could "say that," while also representing both brands in their own right. The visual was then pushed forward into correlating marketing, PR and sales objectives and was transformed into advertisements, evites, web campaigns, various print collateral and tradeshow visuals.

 

Art Director: Karen M. Butler

Creative Director: J.Dontrese Brown