Commercial Cutlery Campaign

Concept and sketch process, developing the look of the metrics.

Campaign utilized in trade show booth graphics at NRA 2014, Chicago, IL.

1/13

for Victorinox Swiss Army, Inc.

Commercial Cutlery Division

Developed a visual campaign that would allow the metrics of the business to do the "talking" and act as the main focus in an effort to reach customers within the restaurant, commercial and butcher base. Three seperate background visuals were developed to relate specifically to each of the corresponding fields. These main visuals were then utilized across a broad spectrum of touchpoints including: advertisements, powerpoint presentations, point of purchase displays, brochures, sell sheets, posters and trade show booth graphics.

Art Director: Karen M. Butler

Creative Director: J.Dontrese Brown