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Commercial Cutlery Campaign - Sketch
Commercial Cutlery Campaign - Sketch

Concept and sketch process, developing the look of the metrics.

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Commercial Cutlery Campaign - 2014
Commercial Cutlery Campaign - 2014

Campaign utilized in trade show booth graphics at NRA 2014, Chicago, IL.

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Commercial Cutlery Campaign
for Victorinox Swiss Army, Inc.
Commercial Cutlery Division

Developed a visual campaign that would allow the metrics of the business to do the "talking" and act as the main focus in an effort to reach customers within the restaurant, commercial and butcher base. Three seperate background visuals were developed to relate specifically to each of the corresponding fields.  These main visuals were then utilized across a broad spectrum of touchpoints including: advertisements, powerpoint presentations, point of purchase displays, brochures, sell sheets, posters and trade show booth graphics.

 

Art Director: Karen M. Butler

Creative Director: J.Dontrese Brown