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Sketches and ideation process.

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Swiss Army Knife Landing Page

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1/5
Holiday 2012
for Victorinox Swiss Army, Inc.
www.swissarmy.com

Objective: Concept and design a Holiday Campaign that would work seemlessly across all brand categories: Swiss Army Knives, Cutlery, TImepieces, Fashion and Fragrance. Internal client desired a holiday / winter feel that was modern and general enough in theme to cover the entire holiday season.