Concepts & Ideation
Concepts & Ideation

Sketches and ideation thought process for layout and design.

RE:Live Campaign
for Victorinox Swiss Army, Inc.
Corporate Markets Division

This campaign encompassed a broad spectrum of creative and leadership opportunities which included: concept, ideation, copy writing, creative direction, selection and partnering with a photographer, directing a 3 day photoshoot–complete with models, wardrobe, hair, makeup & 3 different locations, layout and design of brochure and full roll out of multi-faceted marketing campaign which followed.

Creative Director: Karen M. Butler

Creative Director: J.Dontrese Brown