Creative sketches and layout concepts.
Trade Show Graphic - OR Summer
Two Become One Campaign
for Victorinox Swiss Army, Inc. & Wenger
Swiss Army Knives Division
As Victorinox Swiss Army, Inc. & Wenger merged, the need to convey this visually became the focal point of this project. This visual provided the solution of how show the two companies becoming one in a visual that could "say that," while also representing both brands in their own right. The visual was then pushed forward into correlating marketing, PR and sales objectives and was transformed into advertisements, evites, web campaigns, various print collateral and tradeshow visuals.
Art Director: Karen M. Butler
Creative Director: J.Dontrese Brown