COMPASS TO BLISS CREATIVE
Principal Owner + Chief Creative Officer
Small business owner of Compass to Bliss LLC, a design agency focused on finding opportunities to ignite growth, inspiration and improvement through a creative lens. Compass to Bliss is the catalyst that manifests newly hatched strategies and beautifully inspired design solutions. By providing the compass that leads to thoughtful, engaging experiences, we help to connect our customers to their consumers, elevating their brand. Providing expertise in the realm of graphic design, web/digital design, brand strategy and photography. Learn more about the business at www.compass2bliss.com
Senior Art Director
Manage, develop and implement creative strategies and innovative design solutions for Internal, B2B and B2C markets.
Develop consumer-centric campaigns and experiences which elevate the business and drive their position as a leader within the industry.
Help to manage workload within the department; ensuring deliverables are met with accuracy, precision timing and within brand guidelines.
Inspire, lead and mentor others in design thinking, creative expertise, technical skill set and professional development.
Facilitate design thinking workshops that produce successful, human-centered results.
VICTORINOX SWISS ARMY, INC.
Graphic Design Manager
Manage the design and work-flow for web and print related projects within the creative department. Ensure consistency of brand voice, visual language and messaging across all channels within the North American marketplace.
Plan, direct and facilitate in-studio and on-location photo shoots. Manage timelines, locations, photographers, products, producers, stylists, make-up artists and models.
Develop brand and style guides to create a consistent presence across all web and email touch-points.
Drive the creative direction and global development of the new e-commerce website and digital consumer platform.
Senior Graphic Designer & Web
Create inspired designs which improve the aesthetic across print, digital, trade shows, advertising, branding and packaging for all five product categories.
Help to manage and maintain relationships with third party vendors, including: printers, photographers, freelance writers and web developers.
Discover and develop best practices for web and implement processes to improve overall project outcomes and efficiencies.
Mentor, inspire and teach others through the implementation of Creative Light Box Sessions to help educate and inspire others within the company.
OTHER DESIGN EXPERIENCE
Karen M. Butler Designs, Principal (2005—March 2020)
Beekley Corporation, Graphic Designer (2007—2008)
Urban Behavior, Graphic Designer (2006—2007)
Lewtan Industries, Graphic Designer & Department Manager (2005—2006)
AIGA Connecticut | American Institute of Graphic Arts
Director of Membership (2015)
Communications Chair (2014)