GO Agency 

2022—Present

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Design Lead

• Provide strategic creative leadership by defining the vision, tone, and standards for best-in-class design across all channels, serving as the key bridge between Creative Director and design team to ensure cohesive, high-impact execution.

• Lead and mentor high-performing design teams, facilitating ideation sessions, design workshops, and creative reviews while fostering a culture of innovation, collaboration, and continuous improvement.

• Drive concept-to-completion execution of integrated, multi-channel campaigns—ensuring all creative aligns with brand strategy, client objectives, and agency standards across digital, print, and experiential touchpoints.

• Oversee workflow, quality control, and project delivery, balancing multiple initiatives, managing internal and freelance talent, and ensuring on-time delivery without compromising creative excellence.

• Serve as a trusted client-facing creative partner, presenting compelling concepts, aligning stakeholders around strategic direction, and building long-term relationships through consistently elevated, results-driven design solutions.

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COMPASS TO BLISS CREATIVE 

2020—2023

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Principal Owner + Chief Creative Officer

• Using empathy and human-centered design to develop strategic solutions which help define and elevate small business clients within their marketplace. 

• Providing brand identity, campaign development, website design, social engagement, and fully integrated campaigns. Learn more about the business at www.compass2bliss.com
   

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PRUDENTIAL RETIREMENT

2015—2020

 

Senior Art Director 

• Created, managed, developed and implemented marketing strategies and innovative design solutions for Internal, B2B and B2C markets, from concept through completion. 

• Developed user-centric campaigns and experiences which elevated the brand and brought Business Partners’ sales and marketing goals to life in the most engaging ways possible. Thus helping to drive business results , establish and maintain the company as a leader within the industry. 

• Managed timelines, workload and projects within the department. Established creative templates. Reviewed and directed creative from junior designers & contractors. Ensured deliverables were executed with accuracy, precision timing and within brand guidelines. 

• Facilitated design thinking workshops that produced successful, human-centered results, and incorporated full collaboration and partnership with various departments across the organization. 
   

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VICTORINOX SWISS ARMY, INC.

2009—2015

 

Graphic Design Manager

• Lead the creative direction and development of the North American e-commerce website, as well as all digital and email marketing campaigns, ensuring a consistent brand voice, visual language and messaging.

• Managed the design and work-flow of projects within the creative department. Developed brand and style guides, as well as templates for digital and print application. Ensured consistency across all channels within the North American marketplace.

• Planned, directed and facilitated product and lifestyle photo shoots. Managed timelines, production, locations, photography, products, stylists, make-up artists and models. 

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Senior Graphic Designer & Web

• Created inspired designs which improved the aesthetics across print, digital, trade shows, advertising, branding and packaging for all five product categories. 

• Managed and maintained relationships with third party vendors, including printers, photographers, contracted designers, freelance writers and web developers.

• Discovered and developed best practices for web design. Implemented processes which improved overall project outcomes and efficiencies.

• Provided mentorship and teaching through the establishment of Creative Light Box Sessions which helped to educate, train and inspire others within the organization.
  
   

OTHER DESIGN EXPERIENCE
Karen M. Butler Designs, Principal (2005—Present)

Beekley Corporation, Graphic Designer (2007—2008)
Urban Behavior, Graphic Designer (2006—2007)
Lewtan Industries, Graphic Designer & Department Manager (2005—2006)